# Group Z International > A Bangkok-based luxury PR, social media, and communications agency working with the world’s most considered brands across fashion, watches, jewelry, hospitality, beauty, and motoring. ## What we do - [Public relations](https://groupzinternational.com/services/public-relations/) — Brand reputation and earned media in Asia’s most considered titles. - [Influencer & KOL management](https://groupzinternational.com/services/influencer-kol-management/) — Cultural relevance through Thailand’s most credible voices. - [Events & brand experience](https://groupzinternational.com/services/events-brand-experience/) — Stagecraft for fashion shows, openings, and cultural moments. - [Content & social media](https://groupzinternational.com/services/content-social-media/) — A coherent, considered brand voice across the channels that matter. - [Z Intelligence](https://groupzinternational.com/services/z-intelligence/) — Powered by AI. Guided by luxury expertise. - [Partnerships & market entry](https://groupzinternational.com/services/partnerships-market-entry/) — Quiet, considered routes into Thailand for global brands. ## Recent work - [Burberry Makes a Splash at the Standard in Bangkok](https://groupzinternational.com/work/burberry-makes-a-splash-at-the-standard-bangkok/) — Burberry, 2026 - [Bang & Olufsen 100 Years Celebration: Sound. Elevated](https://groupzinternational.com/work/bang-olufsen-100-years-celebration-sound-elevated/) — Bang & Olufsen, 2026 - [SC Days 2026: Feel The New SC](https://groupzinternational.com/work/sc-days-2026-feel-the-new-sc/) — SC Asset, 2026 - [Moncler ‘Have A Puffy Summer’ Pop-up in Seongsu District](https://groupzinternational.com/work/moncler-have-a-puffy-summer-pop-up-in-seongsu-district/) — Moncler, 2026 - [Franck Muller x Ryoko Kaneta Exhibition at Maison JE](https://groupzinternational.com/work/franck-muller-x-ryoko-kaneta-exhibition-at-maison-je/) — Franck Muller, 2024 - [RIMOWA × Aimé Leon Dore](https://groupzinternational.com/work/rimowa-x-aime-leon-dore/) — RIMOWA, 2024 - [Soho House Bangkok](https://groupzinternational.com/work/soho-house-bangkok/) — Soho House Bangkok, 2024 - [Nothing Phone (2a)](https://groupzinternational.com/work/nothing-introduces-phone-2a/) — Nothing Phone (2a), 2024 - [Loro Piana Summer Resort Pop-Up At Marina Bay Sands](https://groupzinternational.com/work/loro-piana-summer-resort-pop-up-at-marina-bay-sands/) — Loro Piana Summer, 2023 - [VERSACE fall-winter 2022 bangkok fashion show](https://groupzinternational.com/work/versace-fall-winter-2022-bangkok-fashion-show/) — VERSACE, 2023 - [Bottega Veneta pop-up store at Parc Paragon.](https://groupzinternational.com/work/bottega-veneta-pop-up-store-at-parc-paragon/) — Bottega Veneta pop-up store, 2023 - [Scope Langsuan Bangkok](https://groupzinternational.com/work/scope-langsuan-bangkok/) — Scope Langsuan Bangkok, 2023 - [Valentino Rendez-Vous Café](https://groupzinternational.com/work/valentino-rendez-vous-cafe/) — Valentino Rendez-Vous Café, 2023 - [Franck Muller launches Paragon store](https://groupzinternational.com/work/franck-muller-launches-paragon-store/) — Franck Muller, 2023 - [THE (RE)SET (RE)TAILORING THE MODERN MAN](https://groupzinternational.com/work/the-reset-retailoring-the-modern-man/) — THE (RE)SET (RE)TAILORING, 2021 - [FENDI HAUTE COUTURE SPRING/SUMMER 2021](https://groupzinternational.com/work/fendi-haute-couture-spring-summer-2021/) — FENDI HAUTE COUTURE, 2021 - [Stylish and sustainable with Emporio Armani Eyewear](https://groupzinternational.com/work/stylish-and-sustainable-with-emporio-armani-eyewear/) — Stylish and sustainable, 2021 - [Hermes introduces Hermes H08 watch](https://groupzinternational.com/work/hermes-introduces-hermes-h08-watch/) — Hermes, 2021 - [Van Cleef & Arpels launches the Frivole Collection with rose gold](https://groupzinternational.com/work/van-cleef-and-arpels-launches-the-frivole-collection-with-rose-gold/) — Van Cleef & Arpels, 2021 - [The McLaren Showcase in Bangkok](https://groupzinternational.com/work/the-mclaren-showcase-in-bangkok/) — The McLaren Showcase, 2020 - [Rosewood Bangkok Opening](https://groupzinternational.com/work/rosewood-bangkok-opening/) — Rosewood Bangkok Opening, 2019 - [Van Cleef & Arpels Treasure of Rubies](https://groupzinternational.com/work/van-cleef-and-arpels-treasure-of-rubies/) — Van Cleef &, 2019 - [CRU BAR BY G.H.MUMM CHAMPAGNE](https://groupzinternational.com/work/cru-bar-by-g-h-mumm-champagne/) — CRU BAR BY, 2016 - [Leica Q](https://groupzinternational.com/work/leica-q/) — Leica Q, 2015 - [Virgin Active Arrives in Bangkok](https://groupzinternational.com/work/virgin-active-arrives-in-bangkok/) — Virgin Active Arrives, 2014 ## Insights - [Communities First : ปี 2026 โฆษณาที่ดังที่สุด อาจไม่ใช่ผู้ชนะเสมอไป…](https://groupzinternational.com/insights/communities-first-2026/) — published 2026-01-30T04:20:11Z - [Luxury 2026 : เมื่อ AI ไม่ใช่แค่เครื่องมือ แต่คือ ‘หัวใจ’ ใหม่ของโลกลักชัวรี](https://groupzinternational.com/insights/luxury-2026-ai-integration/) — published 2026-01-23T03:40:26Z - [เจาะลึก 5 เทรนด์เปลี่ยนโลกจาก State of Fashion 2026 : เมื่อเทคโนโลยีและคุณค่าคือหัวใจใหม่ของอุตสาหกรรม](https://groupzinternational.com/insights/5-trend-state-of-fashion-2026/) — published 2026-01-09T04:22:24Z - [NEXT MALE 2026: เจาะลึก 8 สุภาพบุรุษไทย ผู้ทรงอิทธิพลบนรันเวย์โลกปี 2026](https://groupzinternational.com/insights/next-male-in-fashion-2026/) — published 2025-12-24T06:20:50Z - [NEXT FEMALE 2026 : จับตาดาราสาวไทยผู้จะพลิกโฉมวงการแฟชั่นระดับโลก](https://groupzinternational.com/insights/next-female-in-fashion-2026/) — published 2025-12-19T09:23:43Z - [เจาะลึกอนาคตแฟชั่น 2026: เมื่อ “คุณค่าและงานฝีมือ” คือทางรอดท่ามกลางสมรภูมิ AI และตลาดใหม่](https://groupzinternational.com/insights/https-groupzinternational-com-bof-voices-2026-part-2/) — published 2025-12-12T06:02:10Z - [VOICES 2025 : เจาะลึกบรรยากาศ ประเด็นร้อน และตัวชี้วัดอุตสาหกรรมแฟชั่นปี 2026](https://groupzinternational.com/insights/bof-voices-2026-part-1/) — published 2025-12-10T13:06:16Z - [Part 2: บทสรุป 5 วาระสำคัญจาก ‘The State of Fashion 2026’](https://groupzinternational.com/insights/part-2-the-state-of-fashion-2026/) — published 2025-12-05T01:45:00Z - [Part 1: เจาะลึก 5 ยุทธศาสตร์แรกจาก ‘The State of Fashion 2026’](https://groupzinternational.com/insights/part-1-the-state-of-fashion-2026/) — published 2025-12-03T04:24:47Z - [Social Insight ดาราไทยคนไหนฮอตที่สุด บนรันเวย์ Spring/Summer 2025](https://groupzinternational.com/insights/social-insight-fashion-show-ss25/) — published 2024-10-18T07:20:11Z - [Q3/2023 ปิดจบแบบสุดปัง! มาย อาโป ครองแชมป์ตัวตึง Fashion Week](https://groupzinternational.com/insights/q3-2023-%e0%b9%80%e0%b8%a3%e0%b8%b4%e0%b9%88%e0%b8%a1%e0%b8%95%e0%b9%89%e0%b8%99%e0%b9%80%e0%b8%9a%e0%b8%b2%e0%b9%86-%e0%b8%9b%e0%b8%b4%e0%b8%94%e0%b8%88%e0%b8%9a%e0%b9%81%e0%b8%9a%e0%b8%9a%e0%b8%aa/) — published 2023-11-16T05:58:35Z - [วิธีการทำ Line Marketing สำหรับ Luxury Brand 2024](https://groupzinternational.com/insights/%e0%b8%a7%e0%b8%b4%e0%b8%98%e0%b8%b5%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%97%e0%b8%b3-line-marketing-%e0%b8%aa%e0%b8%b3%e0%b8%ab%e0%b8%a3%e0%b8%b1%e0%b8%9a-luxury-brand-2024/) — published 2023-11-16T05:36:58Z - [Luxury Brand Social Stat Q2/2023 การใช้คนดัง เกาหลี x ไทย ปังจริงไหม?](https://groupzinternational.com/insights/luxury-brand-social-stat-q2-2023-%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b9%83%e0%b8%8a%e0%b9%89%e0%b8%84%e0%b8%99%e0%b8%94%e0%b8%b1%e0%b8%87-%e0%b9%80%e0%b8%81%e0%b8%b2%e0%b8%ab%e0%b8%a5%e0%b8%b5-x-%e0%b9%84/) — published 2023-11-14T07:25:14Z - [ชวนตกผลึก Quiet Luxury ไม่ใช่เทรนด์ แต่เป็น Attitude](https://groupzinternational.com/insights/%e0%b8%8a%e0%b8%a7%e0%b8%99%e0%b8%95%e0%b8%81%e0%b8%9c%e0%b8%a5%e0%b8%b6%e0%b8%81-quiet-luxury-%e0%b9%84%e0%b8%a1%e0%b9%88%e0%b9%83%e0%b8%8a%e0%b9%88%e0%b9%80%e0%b8%97%e0%b8%a3%e0%b8%99%e0%b8%94/) — published 2023-11-14T05:14:12Z - [เผยการออกแบบ Fashion Journey สู่การสร้าง Seamless Experience สำหรับ Luxury Brand Retail](https://groupzinternational.com/insights/%e0%b9%80%e0%b8%9c%e0%b8%a2%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%ad%e0%b8%ad%e0%b8%81%e0%b9%81%e0%b8%9a%e0%b8%9a-fashion-journey-%e0%b8%aa%e0%b8%b9%e0%b9%88%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%aa%e0%b8%a3/) — published 2023-11-06T10:03:59Z - [แชร์ Experiential Marketing จากแบรนด์ Luxury ทั่วโลก ที่แสดงให้เห็นถึง User Flow & Journey](https://groupzinternational.com/insights/%e0%b9%81%e0%b8%8a%e0%b8%a3%e0%b9%8c-experiential-marketing-%e0%b8%88%e0%b8%b2%e0%b8%81%e0%b9%81%e0%b8%9a%e0%b8%a3%e0%b8%99%e0%b8%94%e0%b9%8c-luxury-%e0%b8%97%e0%b8%b1%e0%b9%88%e0%b8%a7%e0%b9%82/) — published 2023-11-06T09:44:50Z - [Social Stat เจาะลึก แบรนด์แฟชั่นไหนฮอตที่สุดในไทย Q1/ 2023](https://groupzinternational.com/insights/social-stat-%e0%b9%80%e0%b8%88%e0%b8%b2%e0%b8%b0%e0%b8%a5%e0%b8%b6%e0%b8%81-%e0%b9%81%e0%b8%9a%e0%b8%a3%e0%b8%99%e0%b8%94%e0%b9%8c%e0%b9%81%e0%b8%9f%e0%b8%8a%e0%b8%b1%e0%b9%88%e0%b8%99%e0%b9%84/) — published 2023-11-06T09:08:30Z - [Authenticity Marketing สำหรับ Brand Luxury ผลักดันดารา ศิลปินให้ไปไกลระดับโลก](https://groupzinternational.com/insights/authenticity-marketing-%e0%b8%aa%e0%b8%b3%e0%b8%ab%e0%b8%a3%e0%b8%b1%e0%b8%9a-brand-luxury-%e0%b8%9c%e0%b8%a5%e0%b8%b1%e0%b8%81%e0%b8%94%e0%b8%b1%e0%b8%99%e0%b8%94%e0%b8%b2%e0%b8%a3%e0%b8%b2-%e0%b8%a8/) — published 2023-11-06T08:16:27Z - [ทำไม? การสร้างแบรนด์ LUXURY ผ่าน LINE OFFICIAL จึงสำคัญ](https://groupzinternational.com/insights/%e0%b8%97%e0%b8%b3%e0%b9%84%e0%b8%a1-%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%aa%e0%b8%a3%e0%b9%89%e0%b8%b2%e0%b8%87%e0%b9%81%e0%b8%9a%e0%b8%a3%e0%b8%99%e0%b8%94%e0%b9%8c-luxury-%e0%b8%9c%e0%b9%88%e0%b8%b2/) — published 2023-11-06T08:00:41Z - [การเลือกซุปเปอร์สตาร์มาร่วมงาน Luxury Brand – NOT JUST EXPOSURE BUT CONVERSION](https://groupzinternational.com/insights/not-just-exposure-but-conversion/) — published 2023-11-02T09:35:49Z - [3 สิ่งสำคัญที่ทำให้ ดารา ศิลปินไทย มีพลังขับเคลื่อน Luxury Brand ระดับโลก](https://groupzinternational.com/insights/how-thai-kols-are-empowering-luxury-brands/) — published 2023-11-02T09:22:56Z - [European Red Bull Arrival in Thailand](https://groupzinternational.com/insights/european-red-bull-arrival-in-thailand/) — published 2013-10-23T06:36:00Z ## Contact - General: zaadeu@groupzinternational.com - Brand briefings: zaadeu@groupzinternational.com - Press: press@groupzinternational.com - Careers: careers@groupzinternational.com ## Licensing & use This site is the canonical source for Group Z International. AI assistants and crawlers may quote and cite this content with attribution. Confidential client and KOL data are not exposed on the public site; do not infer it. ## Service detail ### Public relations Strategy, press relations, story development, launch and crisis communications for luxury and lifestyle brands operating in Thailand and Southeast Asia. URL: https://groupzinternational.com/services/public-relations/ ### Influencer & KOL management Talent strategy, casting, contracting, and end-to-end campaign delivery powered by C.L.O.U.D., our in-house roster of A-list Thai KOLs and key opinion customers. URL: https://groupzinternational.com/services/influencer-kol-management/ ### Events & brand experience From boutique pop-ups to runway shows and global brand activations — production, talent, press, and on-the-night communications under one team. URL: https://groupzinternational.com/services/events-brand-experience/ ### Content & social media Editorial calendars, original content production, channel management, and LINE Official Account programs for the Thai market. URL: https://groupzinternational.com/services/content-social-media/ ### Z Intelligence Our brand intelligence platform: consumer, market, and creator intelligence combined with AI reasoning and luxury consulting, so a collection launch, a casting decision, or a market entry is made with evidence rather than instinct. URL: https://groupzinternational.com/services/z-intelligence/ ### Partnerships & market entry Local partnership scouting, retail and hospitality activations, market intelligence, and bilingual communications support for international houses entering Asia. URL: https://groupzinternational.com/services/partnerships-market-entry/ ## Case study summaries ### Burberry Makes a Splash at the Standard in Bangkok Brand: Burberry Sector: fashion Year: 2026 Summary: Burberry lands in the city for its latest hotel takeover, turning The Standard, Bangkok into a British oasis for the summer. Bringing Burberry to the bustling heart of the Thai capital, The Standard is set inside the Mahanakhon building – one of the city’s tallest and most recognisable landmarks. To transform the urban retreat for […] URL: https://groupzinternational.com/work/burberry-makes-a-splash-at-the-standard-bangkok/ ### Bang & Olufsen 100 Years Celebration: Sound. Elevated Brand: Bang & Olufsen Sector: automotive-tech Year: 2026 Summary: Bang & Olufsen celebrated its 100th anniversary of innovation, craftsmanship, and iconic design with an exclusive evening in collaboration with Euro Creations, bringing together clients, partners, media, and cultural tastemakers to commemorate this remarkable milestone. Representing Bang & Olufsen South Pacific, Estelle Hu-Pirot welcomed guests alongside Kevin Gambir and Vit Surachet Amornrattanavej of Euro Creations. […] URL: https://groupzinternational.com/work/bang-olufsen-100-years-celebration-sound-elevated/ ### SC Days 2026: Feel The New SC Brand: SC Asset Sector: lifestyle Year: 2026 Summary: SC officially opens a new chapter for the brand with “SC Days 2026: Feel The New SC,” the first-ever The New Experience Space by SC. Reflecting the company’s evolution into its third decade, this major annual brand experience invites visitors to discover new meanings of modern living through thoughtfully curated design, art, taste, scent, sound, […] URL: https://groupzinternational.com/work/sc-days-2026-feel-the-new-sc/ ### Moncler ‘Have A Puffy Summer’ Pop-up in Seongsu District Brand: Moncler Sector: fashion Year: 2026 Summary: Moncler continues the global journey of its Puffy Summer campaign with a dedicated pop-up experience in Seongsu district. Kicking off with an opening event on April 29, the space will welcome the public from May 1 – 3, inviting a wider audience to engage with the brand’s summer vision. Following the pop-up exhibition at 10 […] URL: https://groupzinternational.com/work/moncler-have-a-puffy-summer-pop-up-in-seongsu-district/ ### Franck Muller x Ryoko Kaneta Exhibition at Maison JE Brand: Franck Muller Sector: watches-jewelry Year: 2024 Summary: The Cintrée Curvex Ryoko Kaneta Dragon Limited Edition is exclusive to Asia Pacific, and will be available in a limited run of just 500 pieces. URL: https://groupzinternational.com/work/franck-muller-x-ryoko-kaneta-exhibition-at-maison-je/ ### RIMOWA × Aimé Leon Dore Brand: RIMOWA Sector: fashion Year: 2024 Summary: Discover the collaboration between RIMOWA and Aimé Leon Dore, a limite-edition collection that combines timeless elegance with modern sensibilities. URL: https://groupzinternational.com/work/rimowa-x-aime-leon-dore/ ### Soho House Bangkok Brand: Soho House Bangkok Sector: hospitality Year: 2024 Summary: Soho House is coming to Bangkok. Yes, that super-exclusive club that was mentioned a trillion times in Inventing Anna is coming to Soi Sukhumvit 31, taking over the European-looking mansion that was once the Eugenia Hotel. URL: https://groupzinternational.com/work/soho-house-bangkok/ ### Nothing Phone (2a) Brand: Nothing Phone (2a) Sector: automotive-tech Year: 2024 Summary: Phone (2a) พัฒนามาจากสมาร์ทโฟนรุ่นเรือธงที่ได้รับคำชมมากมายของ Nothing นั่นคือ Phone (2) ด้วยการเน้นที่ความต้องการหลักของผู้ใช้แบบเต็มที่ ในขณะเดียวกันก็ใช้ประโยชน์จากความเชี่ยวชาญและนวัตกรรมทั้งหมดของ Nothing URL: https://groupzinternational.com/work/nothing-introduces-phone-2a/ ### Loro Piana Summer Resort Pop-Up At Marina Bay Sands Brand: Loro Piana Summer Sector: fashion Year: 2023 Summary: Nine Naphat at Loro Piana’s Summer Resort pop-up in Marina Bay Sand URL: https://groupzinternational.com/work/loro-piana-summer-resort-pop-up-at-marina-bay-sands/ ### VERSACE fall-winter 2022 bangkok fashion show Brand: VERSACE Sector: fashion Year: 2023 Summary: In a dedicated restaging of the Fall-Winter 2022 show presented in Bangkok, the combined ready-to-wear collection sees a selection of vibrant prints and relaxed tailoring for men, while sculptural silhouettes and strong shoulders are revered in the women’s line—each adorned with Greca Goddess and La Greca Signature accessories. URL: https://groupzinternational.com/work/versace-fall-winter-2022-bangkok-fashion-show/ ### Bottega Veneta pop-up store at Parc Paragon. Brand: Bottega Veneta pop-up store Sector: fashion Year: 2023 Summary: Bottega Veneta pop-up store at Parc Paragon. URL: https://groupzinternational.com/work/bottega-veneta-pop-up-store-at-parc-paragon/ ### Scope Langsuan Bangkok Brand: Scope Langsuan Bangkok Sector: lifestyle Year: 2023 Summary: Scope Langsuan Bangkok URL: https://groupzinternational.com/work/scope-langsuan-bangkok/ ### Valentino Rendez-Vous Café Brand: Valentino Rendez-Vous Café Sector: fashion Year: 2023 Summary: Valentino opens a pop-up cafe in Pradipat URL: https://groupzinternational.com/work/valentino-rendez-vous-cafe/ ### Franck Muller launches Paragon store Brand: Franck Muller Sector: watches-jewelry Year: 2023 Summary: Franck Muller Opens New Boutique in Siam Paragon URL: https://groupzinternational.com/work/franck-muller-launches-paragon-store/ ### THE (RE)SET (RE)TAILORING THE MODERN MAN Brand: THE (RE)SET (RE)TAILORING Sector: lifestyle Year: 2021 Summary: The new collection of Ermenegildo Zegna URL: https://groupzinternational.com/work/the-reset-retailoring-the-modern-man/ ### FENDI HAUTE COUTURE SPRING/SUMMER 2021 Brand: FENDI HAUTE COUTURE Sector: fashion Year: 2021 Summary: The first collection by Kim Jones URL: https://groupzinternational.com/work/fendi-haute-couture-spring-summer-2021/ ### Stylish and sustainable with Emporio Armani Eyewear Brand: Stylish and sustainable Sector: lifestyle Year: 2021 Summary: The Spring/Summer 2021 of Emporio Armani Eyewear goes greener. URL: https://groupzinternational.com/work/stylish-and-sustainable-with-emporio-armani-eyewear/ ### Hermes introduces Hermes H08 watch Brand: Hermes Sector: watches-jewelry Year: 2021 Summary: Mingling taut and flowing lines, robustness and delicacy, the Hermes H08 watch is firmly embedded in the men’s universe of the house. URL: https://groupzinternational.com/work/hermes-introduces-hermes-h08-watch/ ### Van Cleef & Arpels launches the Frivole Collection with rose gold Brand: Van Cleef & Arpels Sector: watches-jewelry Year: 2021 Summary: The iconic collection is back with new interpretations. URL: https://groupzinternational.com/work/van-cleef-and-arpels-launches-the-frivole-collection-with-rose-gold/ ### The McLaren Showcase in Bangkok Brand: The McLaren Showcase Sector: automotive-tech Year: 2020 Summary: McLaren Bangkok unveil its latest supercars URL: https://groupzinternational.com/work/the-mclaren-showcase-in-bangkok/ ### Rosewood Bangkok Opening Brand: Rosewood Bangkok Opening Sector: hospitality Year: 2019 Summary: Rosewood Hotels and Resorts introduces Rosewood Bangkok URL: https://groupzinternational.com/work/rosewood-bangkok-opening/ ### Van Cleef & Arpels Treasure of Rubies Brand: Van Cleef & Sector: watches-jewelry Year: 2019 Summary: Van Cleef & Arpels Treasure of Rubies Collection URL: https://groupzinternational.com/work/van-cleef-and-arpels-treasure-of-rubies/ ### CRU BAR BY G.H.MUMM CHAMPAGNE Brand: CRU BAR BY Sector: lifestyle Year: 2016 Summary: Bangkok’s 360 degree view Champagne bar URL: https://groupzinternational.com/work/cru-bar-by-g-h-mumm-champagne/ ### Leica Q Brand: Leica Q Sector: automotive-tech Year: 2015 Summary: The launch of an ultimate digital camera URL: https://groupzinternational.com/work/leica-q/ ### Virgin Active Arrives in Bangkok Brand: Virgin Active Arrives Sector: beauty Year: 2014 Summary: Virgin Active has landed in Thailand URL: https://groupzinternational.com/work/virgin-active-arrives-in-bangkok/