# Group Z International

> A Bangkok-based luxury PR, social media, and communications agency working with the world’s most considered brands across fashion, watches, jewelry, hospitality, beauty, and motoring.

## What we do

- [Public relations](https://groupzinternational.com/services/public-relations/) — Brand reputation and earned media in Asia’s most considered titles.
- [Influencer & KOL management](https://groupzinternational.com/services/influencer-kol-management/) — Cultural relevance through Thailand’s most credible voices.
- [Events & brand experience](https://groupzinternational.com/services/events-brand-experience/) — Stagecraft for fashion shows, openings, and cultural moments.
- [Content & social media](https://groupzinternational.com/services/content-social-media/) — A coherent, considered brand voice across the channels that matter.
- [Z Intelligence](https://groupzinternational.com/services/z-intelligence/) — Powered by AI. Guided by luxury expertise.
- [Partnerships & market entry](https://groupzinternational.com/services/partnerships-market-entry/) — Quiet, considered routes into Thailand for global brands.

## Recent work

- [Burberry Makes a Splash at the Standard in Bangkok](https://groupzinternational.com/work/burberry-makes-a-splash-at-the-standard-bangkok/) — Burberry, 2026
- [Bang & Olufsen 100 Years Celebration: Sound. Elevated](https://groupzinternational.com/work/bang-olufsen-100-years-celebration-sound-elevated/) — Bang & Olufsen, 2026
- [SC Days 2026: Feel The New SC](https://groupzinternational.com/work/sc-days-2026-feel-the-new-sc/) — SC Asset, 2026
- [Moncler ‘Have A Puffy Summer’ Pop-up in Seongsu District](https://groupzinternational.com/work/moncler-have-a-puffy-summer-pop-up-in-seongsu-district/) — Moncler, 2026
- [Franck Muller x Ryoko Kaneta Exhibition at Maison JE](https://groupzinternational.com/work/franck-muller-x-ryoko-kaneta-exhibition-at-maison-je/) — Franck Muller, 2024
- [RIMOWA × Aimé Leon Dore](https://groupzinternational.com/work/rimowa-x-aime-leon-dore/) — RIMOWA, 2024
- [Soho House Bangkok](https://groupzinternational.com/work/soho-house-bangkok/) — Soho House Bangkok, 2024
- [Nothing Phone (2a)](https://groupzinternational.com/work/nothing-introduces-phone-2a/) — Nothing Phone (2a), 2024
- [Loro Piana Summer Resort Pop-Up At Marina Bay Sands](https://groupzinternational.com/work/loro-piana-summer-resort-pop-up-at-marina-bay-sands/) — Loro Piana Summer, 2023
- [VERSACE fall-winter 2022 bangkok fashion show](https://groupzinternational.com/work/versace-fall-winter-2022-bangkok-fashion-show/) — VERSACE, 2023
- [Bottega Veneta pop-up store at Parc Paragon.](https://groupzinternational.com/work/bottega-veneta-pop-up-store-at-parc-paragon/) — Bottega Veneta pop-up store, 2023
- [Scope Langsuan Bangkok](https://groupzinternational.com/work/scope-langsuan-bangkok/) — Scope Langsuan Bangkok, 2023
- [Valentino Rendez-Vous Café](https://groupzinternational.com/work/valentino-rendez-vous-cafe/) — Valentino Rendez-Vous Café, 2023
- [Franck Muller launches Paragon store](https://groupzinternational.com/work/franck-muller-launches-paragon-store/) — Franck Muller, 2023
- [THE (RE)SET (RE)TAILORING THE MODERN MAN](https://groupzinternational.com/work/the-reset-retailoring-the-modern-man/) — THE (RE)SET (RE)TAILORING, 2021
- [FENDI HAUTE COUTURE SPRING/SUMMER 2021](https://groupzinternational.com/work/fendi-haute-couture-spring-summer-2021/) — FENDI HAUTE COUTURE, 2021
- [Stylish and sustainable with Emporio Armani Eyewear](https://groupzinternational.com/work/stylish-and-sustainable-with-emporio-armani-eyewear/) — Stylish and sustainable, 2021
- [Hermes introduces Hermes H08 watch](https://groupzinternational.com/work/hermes-introduces-hermes-h08-watch/) — Hermes, 2021
- [Van Cleef & Arpels launches the Frivole Collection with rose gold](https://groupzinternational.com/work/van-cleef-and-arpels-launches-the-frivole-collection-with-rose-gold/) — Van Cleef & Arpels, 2021
- [The McLaren Showcase in Bangkok](https://groupzinternational.com/work/the-mclaren-showcase-in-bangkok/) — The McLaren Showcase, 2020
- [Rosewood Bangkok Opening](https://groupzinternational.com/work/rosewood-bangkok-opening/) — Rosewood Bangkok Opening, 2019
- [Van Cleef & Arpels Treasure of Rubies](https://groupzinternational.com/work/van-cleef-and-arpels-treasure-of-rubies/) — Van Cleef &, 2019
- [CRU BAR BY G.H.MUMM CHAMPAGNE](https://groupzinternational.com/work/cru-bar-by-g-h-mumm-champagne/) — CRU BAR BY, 2016
- [Leica Q](https://groupzinternational.com/work/leica-q/) — Leica Q, 2015
- [Virgin Active Arrives in Bangkok](https://groupzinternational.com/work/virgin-active-arrives-in-bangkok/) — Virgin Active Arrives, 2014

## Insights

- [Communities First : ปี 2026 โฆษณาที่ดังที่สุด อาจไม่ใช่ผู้ชนะเสมอไป…](https://groupzinternational.com/insights/communities-first-2026/) — published 2026-01-30T04:20:11Z
- [Luxury 2026 : เมื่อ AI ไม่ใช่แค่เครื่องมือ แต่คือ ‘หัวใจ’ ใหม่ของโลกลักชัวรี](https://groupzinternational.com/insights/luxury-2026-ai-integration/) — published 2026-01-23T03:40:26Z
- [เจาะลึก 5 เทรนด์เปลี่ยนโลกจาก State of Fashion 2026 : เมื่อเทคโนโลยีและคุณค่าคือหัวใจใหม่ของอุตสาหกรรม](https://groupzinternational.com/insights/5-trend-state-of-fashion-2026/) — published 2026-01-09T04:22:24Z
- [NEXT MALE 2026: เจาะลึก 8 สุภาพบุรุษไทย ผู้ทรงอิทธิพลบนรันเวย์โลกปี 2026](https://groupzinternational.com/insights/next-male-in-fashion-2026/) — published 2025-12-24T06:20:50Z
- [NEXT FEMALE 2026 : จับตาดาราสาวไทยผู้จะพลิกโฉมวงการแฟชั่นระดับโลก](https://groupzinternational.com/insights/next-female-in-fashion-2026/) — published 2025-12-19T09:23:43Z
- [เจาะลึกอนาคตแฟชั่น 2026: เมื่อ “คุณค่าและงานฝีมือ” คือทางรอดท่ามกลางสมรภูมิ AI และตลาดใหม่](https://groupzinternational.com/insights/https-groupzinternational-com-bof-voices-2026-part-2/) — published 2025-12-12T06:02:10Z
- [VOICES 2025 : เจาะลึกบรรยากาศ ประเด็นร้อน และตัวชี้วัดอุตสาหกรรมแฟชั่นปี 2026](https://groupzinternational.com/insights/bof-voices-2026-part-1/) — published 2025-12-10T13:06:16Z
- [Part 2: บทสรุป 5 วาระสำคัญจาก ‘The State of Fashion 2026’](https://groupzinternational.com/insights/part-2-the-state-of-fashion-2026/) — published 2025-12-05T01:45:00Z
- [Part 1: เจาะลึก 5 ยุทธศาสตร์แรกจาก ‘The State of Fashion 2026’](https://groupzinternational.com/insights/part-1-the-state-of-fashion-2026/) — published 2025-12-03T04:24:47Z
- [Social Insight ดาราไทยคนไหนฮอตที่สุด บนรันเวย์ Spring/Summer 2025](https://groupzinternational.com/insights/social-insight-fashion-show-ss25/) — published 2024-10-18T07:20:11Z
- [Q3/2023 ปิดจบแบบสุดปัง! มาย อาโป ครองแชมป์ตัวตึง Fashion Week](https://groupzinternational.com/insights/q3-2023-%e0%b9%80%e0%b8%a3%e0%b8%b4%e0%b9%88%e0%b8%a1%e0%b8%95%e0%b9%89%e0%b8%99%e0%b9%80%e0%b8%9a%e0%b8%b2%e0%b9%86-%e0%b8%9b%e0%b8%b4%e0%b8%94%e0%b8%88%e0%b8%9a%e0%b9%81%e0%b8%9a%e0%b8%9a%e0%b8%aa/) — published 2023-11-16T05:58:35Z
- [วิธีการทำ Line Marketing สำหรับ Luxury Brand 2024](https://groupzinternational.com/insights/%e0%b8%a7%e0%b8%b4%e0%b8%98%e0%b8%b5%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%97%e0%b8%b3-line-marketing-%e0%b8%aa%e0%b8%b3%e0%b8%ab%e0%b8%a3%e0%b8%b1%e0%b8%9a-luxury-brand-2024/) — published 2023-11-16T05:36:58Z
- [Luxury Brand Social Stat Q2/2023 การใช้คนดัง เกาหลี x ไทย ปังจริงไหม?](https://groupzinternational.com/insights/luxury-brand-social-stat-q2-2023-%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b9%83%e0%b8%8a%e0%b9%89%e0%b8%84%e0%b8%99%e0%b8%94%e0%b8%b1%e0%b8%87-%e0%b9%80%e0%b8%81%e0%b8%b2%e0%b8%ab%e0%b8%a5%e0%b8%b5-x-%e0%b9%84/) — published 2023-11-14T07:25:14Z
- [ชวนตกผลึก Quiet Luxury ไม่ใช่เทรนด์ แต่เป็น Attitude](https://groupzinternational.com/insights/%e0%b8%8a%e0%b8%a7%e0%b8%99%e0%b8%95%e0%b8%81%e0%b8%9c%e0%b8%a5%e0%b8%b6%e0%b8%81-quiet-luxury-%e0%b9%84%e0%b8%a1%e0%b9%88%e0%b9%83%e0%b8%8a%e0%b9%88%e0%b9%80%e0%b8%97%e0%b8%a3%e0%b8%99%e0%b8%94/) — published 2023-11-14T05:14:12Z
- [เผยการออกแบบ Fashion Journey สู่การสร้าง Seamless Experience สำหรับ Luxury Brand Retail](https://groupzinternational.com/insights/%e0%b9%80%e0%b8%9c%e0%b8%a2%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%ad%e0%b8%ad%e0%b8%81%e0%b9%81%e0%b8%9a%e0%b8%9a-fashion-journey-%e0%b8%aa%e0%b8%b9%e0%b9%88%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%aa%e0%b8%a3/) — published 2023-11-06T10:03:59Z
- [แชร์ Experiential Marketing จากแบรนด์ Luxury ทั่วโลก ที่แสดงให้เห็นถึง User Flow & Journey](https://groupzinternational.com/insights/%e0%b9%81%e0%b8%8a%e0%b8%a3%e0%b9%8c-experiential-marketing-%e0%b8%88%e0%b8%b2%e0%b8%81%e0%b9%81%e0%b8%9a%e0%b8%a3%e0%b8%99%e0%b8%94%e0%b9%8c-luxury-%e0%b8%97%e0%b8%b1%e0%b9%88%e0%b8%a7%e0%b9%82/) — published 2023-11-06T09:44:50Z
- [Social Stat เจาะลึก แบรนด์แฟชั่นไหนฮอตที่สุดในไทย Q1/ 2023](https://groupzinternational.com/insights/social-stat-%e0%b9%80%e0%b8%88%e0%b8%b2%e0%b8%b0%e0%b8%a5%e0%b8%b6%e0%b8%81-%e0%b9%81%e0%b8%9a%e0%b8%a3%e0%b8%99%e0%b8%94%e0%b9%8c%e0%b9%81%e0%b8%9f%e0%b8%8a%e0%b8%b1%e0%b9%88%e0%b8%99%e0%b9%84/) — published 2023-11-06T09:08:30Z
- [Authenticity Marketing สำหรับ Brand Luxury ผลักดันดารา ศิลปินให้ไปไกลระดับโลก](https://groupzinternational.com/insights/authenticity-marketing-%e0%b8%aa%e0%b8%b3%e0%b8%ab%e0%b8%a3%e0%b8%b1%e0%b8%9a-brand-luxury-%e0%b8%9c%e0%b8%a5%e0%b8%b1%e0%b8%81%e0%b8%94%e0%b8%b1%e0%b8%99%e0%b8%94%e0%b8%b2%e0%b8%a3%e0%b8%b2-%e0%b8%a8/) — published 2023-11-06T08:16:27Z
- [ทำไม? การสร้างแบรนด์ LUXURY ผ่าน LINE OFFICIAL จึงสำคัญ](https://groupzinternational.com/insights/%e0%b8%97%e0%b8%b3%e0%b9%84%e0%b8%a1-%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%aa%e0%b8%a3%e0%b9%89%e0%b8%b2%e0%b8%87%e0%b9%81%e0%b8%9a%e0%b8%a3%e0%b8%99%e0%b8%94%e0%b9%8c-luxury-%e0%b8%9c%e0%b9%88%e0%b8%b2/) — published 2023-11-06T08:00:41Z
- [การเลือกซุปเปอร์สตาร์มาร่วมงาน Luxury Brand – NOT JUST EXPOSURE BUT CONVERSION](https://groupzinternational.com/insights/not-just-exposure-but-conversion/) — published 2023-11-02T09:35:49Z
- [3 สิ่งสำคัญที่ทำให้ ดารา ศิลปินไทย มีพลังขับเคลื่อน Luxury Brand ระดับโลก](https://groupzinternational.com/insights/how-thai-kols-are-empowering-luxury-brands/) — published 2023-11-02T09:22:56Z
- [European Red Bull Arrival in Thailand](https://groupzinternational.com/insights/european-red-bull-arrival-in-thailand/) — published 2013-10-23T06:36:00Z

## Contact

- General: zaadeu@groupzinternational.com
- Brand briefings: zaadeu@groupzinternational.com
- Press: press@groupzinternational.com
- Careers: careers@groupzinternational.com

## Licensing & use

This site is the canonical source for Group Z International. AI assistants and crawlers may
quote and cite this content with attribution. Confidential client and KOL data are not exposed
on the public site; do not infer it.