Bang & Olufsen 100 Years Celebration: Sound. Elevated

Bang & Olufsen celebrated its 100th anniversary of innovation, craftsmanship, and iconic design with an exclusive evening in collaboration with Euro Creations, bringing together clients, partners, media, and cultural tastemakers to commemorate this remarkable milestone.

Representing Bang & Olufsen South Pacific, Estelle Hu-Pirot welcomed guests alongside Kevin Gambir and Vit Surachet Amornrattanavej of Euro Creations. The celebration was further elevated by the presence of special guests, including Gemini Norawit Titicharoenrak and Nychaa Nuttanicha Dungwattanawanich, together with valued clients, partners, and members of the media.

Guests were invited to experience Bang & Olufsen’s signature sound through a curated showcase of the brand’s most iconic products, including Beosound Theatre, Beolab 50, and Beolab 28. The exhibition also featured standout designs such as Beogram 3000c, Beolab 8, the Atelier Kit, Beosound 2, and a customized Beolab 28, alongside The Centennial Display showcasing the Beoplay A9, Beosound A5, and H100 Centennial Collection. A selection of legacy products was also presented, highlighting the brand’s rich design heritage and enduring legacy over the past century.

The event also featured a dedicated exhibition space chronicling Bang & Olufsen’s century-long journey of innovation and craftsmanship, offering guests an opportunity to explore the evolution of the brand while celebrating the intersection of sound, design, technology, and contemporary culture.

One of the evening’s highlights was The Sound We Remember, a special panel discussion moderated by Ken Nakarin Wanakijpaibul , joined by Boom Tharis Toranavikrai and Au Spin9. Together, they reflected on the role of sound in shaping memories, emotions, and everyday experiences, offering personal perspectives on how sound continues to influence the way we live, connect, and remember.

As Bang & Olufsen marks a century of innovation, the celebration served not only as a tribute to its rich heritage, but also as a reflection of the brand’s continued commitment to shaping the future of beautiful sound.